Anuga Dairy

The special trade fair Anuga Dairy under the roof of Anuga is the leading international fair for the dairy and dairy industry.

A large number of dairy products and innovations are presented at Anuga Dairy, extending from traditional dairy products like cheese, yogurt and butter to plant-based alternatives. Exhibitors present their latest products, and visitors can inform themselves about the variety and quality of the goods offered. The focus here is also on sustainability and health aspects, which makes the trade fair especially attractive for future-oriented companies.

Anuga Dairy unites experts, manufacturers and dealers of milk and dairy products from various countries and regions. It is the meeting point of the international milk and dairy industry for exchanging ideas about new market chances and challenges. This trade fair provides the ideal opportunity for networking and establishing valuable business relationships.

The milk and dairy industry has registered significant developments in recent years, especially with regard to health-oriented products. More than a third of global consumers attach great importance to proactive health prevention, whereby particularly products for joint, skin and brain health are in demand. Around a quarter of consumers is concerned with their intestinal health, which has resulted in noteworthy growth in new products with postbiotics (+145% CAGR) and prebiotics (+20% CAGR).

- The top category for milk and dairy products: the top category for milk and dairy products encompasses health-oriented products. Around 52% of consumers in 2024 preferred yogurt with additional health advantages, and new cheese products with protein information showed annual growth of 27%.

- Consumer influence: the trend to natural products free of additives also strongly influences the purchasing decisions of consumers, which is reflected in the increasing number of new cheese products without additives.

- Popular health and choice requirements: more than a third of consumers attach importance to proactive health prevention, whereby the focus is particularly on products for joint, skin and brain health. Around 26% of new cheese products in 2023 bore the claim "without additives/preservatives", and yogurt with additional health advantages was preferred by 52% of consumers in 2024.

*Source: Anuga knowledge partner, Innova Market Insights