Anuga Frozen Food

Anuga Frozen Food is the coolest trade fair under the Anuga umbrella. The trade fair unites the frozen food industry with the trade and the out-of-home market.

At Anuga Frozen Food it becomes clear that frozen food products play a central role both for consumers and in the B2B segment. The out-of-home market, which includes food service businesses, catering services and cafeterias, is the fastest growing segment within the frozen food industry. Frozen food products offer numerous advantages: they keep for a long time, are quick and easy to prepare and maintain their quality and nutritional value in the process. One particular focus is on convenience products, which require minimal effort for preparation.

The "Tiefkühl-Star" award is a highlight of Anuga Frozen Food and is conferred in collaboration with the German Frozen Food Institute and the trade magazine Lebensmittel Praxis. This award distinguishes the most innovative and successful products and concepts in the frozen food segment and honours companies that convince with outstanding quality, innovative ideas and market-compatible solutions. The presentation of the award draws additional attention and recognition for the winners and provides important impulses for the entire industry.

The frozen food industry has been demonstrating increasing innovation activity since 2019, with an average annual growth rate (CAGR) of +7% worldwide (2019-2023). Almost 40% of new frozen food products in the food and beverages segment are launched in Europe, while the MENA region (+17%) and Latin America (+10%) are the most rapidly growing markets. The market in Brazil is growing especially strongly, with a CAGR of +26%, followed by China (+21%), South Korea (+15%) and the United Kingdom (+7%).

- Top category for frozen food products: dominating the product categories are desserts and ice cream with a share of 27%, followed by meat, fish and eggs (23%) as well as instant meals and side dishes (21%). However, growing most quickly is the category of meat alternative products with a CAGR of +25%, while instant noodles show the strongest growth as a subcategory with a CAGR of +31%.

- Consumer influence: 42% of consumers worldwide see convenience as an important factor in the consumption of food and beverages at home, and 20% have purchased more freshly prepared frozen food dishes in the last 12 months. The demand for more healthy frozen food options is also growing, with average annual growth of +16% for new main dishes and instant meals with health claims.

- Popular health and choice requirements: the most frequent health and choice requirements for frozen food products are "no additives/preservatives" (15%), while "plant-based" is experiencing the most rapid growth with a CAGR of +33 %.

*Source: Anuga knowledge partner, Innova Market Insights