Cologne: 04.–08.10.2025 #anuga

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Discover Food Trends

Food Trends at Anuga

Currently, the food and beverage industry is dominated by a total of 7 food trends. As the world's largest and leading food fair, Anuga demonstrates a strong trend and future orientation. At the same time, Anuga shows business potential with its focus themes.

If you are looking for the latest product innovations, potential topics and food trends, Anuga is a must-attend event for you! Here you can find relevant exhibitors according to their trend and focus topics.

Anuga food trend Alternative Meat Proteins

Meat substitution is one of the food trends of the future - and we are no longer just talking about veggie burgers or vegetarian meat substitution products. The new alternatives range from laboratory meat or in-vitro meat through to insects. Because the consumers' demands for a meatless diet and alternative products are constantly increasing. Discover manifold alternatives to normal meat at Anuga.

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Anuga food trend Clean Label

Less sugar and less artificial ingredients, instead more plant-based and natural aromas - that is how more and more consumers are imaging the future offer of food will be. After the boom of organic products, the new food trend is moving in the direction of clean eating: conscious, healthy diets are called for. This also goes hand in hand with a return to traditional and natural food production without genetic modification. In line with this trend, numerous products will be presented at Anuga under the "Clean Label".

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Anuga food trend Convenience & Snacking

The process of preparing and eating food is becoming faster all the time, because in the normal everyday routine eating takes up less and less time – in line with this snacking has become one of the current food trends. Ready-to-eat, ready-to-cook, to-go products and chilled food turn snacks into a replacement for former large meals. At Anuga you can experience how creative and extraordinary the new mini meals can be thanks to snacks.

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Anuga food trend Free From & Health Foods

Food and health have been closely linked for many years already. So, it is no wonder that "health" is one of the industry's mega food trends. The exhibitors and visitors of Anuga 2019 also confirmed this: 70% cited "health" as the most important industry trend of the coming years. Lifestyle developments through to a conscious diet play an as equally important role here as the increase in intolerances. This is why more and more alternatives to wheat, gluten, lactose or fructose can be found on the market - which are enjoying increased popularity in today's shopping baskets.

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Anuga food trend Plant based protein foods

Plant-based foodstuffs are experiencing a true boom – not only as meat substitutes, but also as an elementary health and fitness component. Both are of high significance in today's society and influence the eating and buying behaviour. The popular offers of this food trend include for example flexitarian products, vegetarian or vegan foodstuffs as well as novel food products as plant-based imitations of animal-based products. In this way, the industry is supporting the attempts of the consumers to also reduce their meat consumption for ecological reasons.

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Anuga food trend Superfoods & Ancient Grains

Superfoods and ancient grains have taken home kitchens and restaurants by storm over the past years. Quinoa, teff, amaranth, millet and sorghum have aroused the curiosity of the consumers and have become an integral part of the trend towards a conscious diet. Superfoods are still popular on the market, especially among people who place great value on health-conscious buying and eating.

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Anuga food trend "Sustainably produced or packaged"

One theme that is not allowed to be missing when talking about the food trends is sustainability. Sustainability is more present than ever when shopping - fruit, vegetables, meat, but also other foodstuffs are assessed and purchased according to the level of sustainability of their production and packing. This means for the producers and restaurant owners: Sustainability is the theme of the hour and a promising market for convincing the consumers.

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