Cologne: 04.–08.10.2025 #anuga

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Discover Key Topics

Key Topics at Anuga

Currently, the food and beverage industry is dominated by a total of 4 focus topics with a special market significance. As the world's largest and leading food fair, Anuga demonstrates a strong trend and future orientation. At the same time, Anuga shows business potential with its focus themes.

If you are looking for the latest product innovations, potential topics and food trends, Anuga is a must-attend event for you! Here you can find relevant exhibitors according to their trend and focus topics.

Anuga key topic Halal food

Halal products are one of the key topics of Anuga 2023, because the demand is not only rising in Eastern Europe, but also in Western Europe. Which foodstuffs are allowed to carry an Halal seal? What are the food trends in the section of Halal products? Halal finished goods, Halal sausage and many other products that offer a balanced assortment await you at Anuga.

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Anuga key topic Kosher products

The market for kosher products that correspond with the Jewish dietary rules is also constantly expanding. This development is being further promoted because more and more people, who want to eat more consciously or who have a lactose intolerance, are opting for kosher products. Numerous kosher products from the main categories bakery products, snacks, sauces and spices, but also other kosher products can be found at Anuga.

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Anuga key topic Gourmet & Specialty Foods

The quality of food and beverages is of great significance to the consumers. They are more and more frequently opting for premium products, delicacies and high-quality foodstuffs. This quality awareness is also a key theme at Anuga 2023. This also includes products with a special designation of origin or protected geographical indication. Because nowadays the consumers take a close look at the ingredients of a product and where it comes from.

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Anuga key topic Private Label

Private labels are becoming increasingly more relevant within the stationary food and beverage trade – and in turn they are landing in more and more consumers' shopping trolleys. The price and quality are frequently the convincing arguments that lead the private labels to success. This is why many brand names are expanding their product ranges and are making use of new food trends in order to address and bind the consumers. Learn more about the success model of the private labels at Anuga.

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