Honouring the Year’s Most Successful Product Innovations in Retail

As part of BESTSELLER 2025, RUNDSCHAU für den Lebensmittelhandel will honour the most successful new product launches of the year. The winners are determined based on sales data from the proven InfoScan retail panel operated by market research institute Circana (IRI), supplemented by additional market analyses from GfK. An independent panel of experts—comprising buyers from leading retail organisations and professionals from the field of market research—will evaluate the five top-selling products in each product category and select the award recipients.

The awards ceremony will take place on 5 October 2025 in the Blauer Salon during Anuga, and will be accompanied by an exhibition showcasing the winning products. This exclusive industry event celebrates the innovative strength of manufacturers and brings together key figures from the retail and brand sectors.