Anuga taste Innovation Show

The Anuga taste Innovation Show is a trend barometer and a source of inspiration for the global food business. This is where the most important innovations at Anuga are presented to trade visitors and media representatives.

From July 15, all exhibiting companies at Anuga 2021 have the opportunity to submit their product innovations. Applications for the Anuga taste Innovation Show can only be submitted online via the Anuga New Product Tool. All Anuga exhibitors will receive a registration notification via newsletter. Participation is free of charge.

The application deadline is September 8, 2021. Accordingly, all companies that have made a product entry by that date will automatically be entered in the competition.

From all the product innovations submitted, an expert jury of journalists and market researchers will select the top innovations in the industry and the top 10 product innovations. The results will be presented during Anuga as part of the special digital show "Anuga taste Innovation Show" at Anuga @home. In September, the winners will thus be asked to send in a short product video.

All selected innovations will also be presented on the Anuga website and to the press. Companies that submit their products after the application deadline will not be part of the selection process. Of course, Anuga exhibitors can still use the new product tool as a free PR service beyond that.

At Anuga 2019, a total of 64 winners were selected from around 845 companies and more than 2,250 innovations.

Participating in the Anuga taste Innovation Show gives rise to numerous questions that we would like to answer for you. Here, we have compiled the 10 most important facts about the competition for you.

10 Things to know about Anuga taste Innovation Show (.pdf)