Anuga Meat

The trade fair Anuga Meat under the roof of Anuga offers all trends and innovations in all aspects of meat, sausage and poultry in each of its own hall.

Anuga Meat is not only a trade show, it is also a significant meeting point for all the people that work in the meat industry. This is where innovation meets tradition. Professionals from all over the globe have the opportunity to experience the latest developments and trends up close and co-shape the future of the industry.

The current developments of the industry are presented, which are particularly distinguished by innovations in the section of convenience. Convenience products are becoming increasingly more popular because they support the modern lifestyle, while at the same offering high quality. The visitors can look forward to a wide selection of new products that unite simple preparation with first-class taste.

A further significant trend is the tendency towards more regionality and traceability of the products. The consumers are placing increased value on knowing where their meat comes from and under what conditions it was produced.

The global innovation activity on the meat and poultry market has reached a new high since 2019 with a CAGR of 7%, whereby poultry recorded the strongest growth with 11%, followed by sausages with 7% and meat products with 5%. The most meat launches were registered in Western Europe, whilst Africa and the Middle East were the fastest growing regions. Meat products
(41%) accounted for the largest share of market launches, followed by poultry (32%) and sausages (27%). The global consumers mainly purchased meat and poultry, whereby taste and product quality were the most important purchasing decisions factors. Gluten-free was the most frequent health claim in the year 2023, followed by "without additives/preservatives" and "higher share of protein".

- Top category for meat and poultry products: Meat products are the leading sub-category with a share of 41%, followed by poultry (32%) and sausages (27%) for F&B launches (global, 2019-2023).

- Consumer influence: 77% of the global consumers purchased meat and poultry over the last 12 months. The main reasons for the consumption are the taste (53%), higher share of protein (33%) and product safety (32%). The consumers are placing increased value on the regionality and traceability of the products.

- Popular health and selection claims: Gluten-free was the most frequently used health claim in 2023 (18%), followed by "without additives/preservatives" (13%), "higher share of protein" (8%) and "lactose-free" (7%).

*Source: Anuga knowledge partner, Innova Market Insights