The New Originals Company GmbH

The New Originals Company (NOC) is Europe’s pioneer in Natural Plant Protein Foods – delicious, nourishing, and honest food made from soy, legumes and grains. With more than 30 years of tofu expertise, the company has evolved into the leading European tofu manufacturer, with production facilities in Germany, Slovakia, Romania, and the Netherlands. From these roots, NOC crafts an ever-growing portfolio of “New Originals” – real foods that are satisfying, soulful, and sustainable.

NOC’s brands – Lunter, Omami, SoFine, and Inedit – reflect the diversity and culinary depth of European food culture. Whether it's classic tofu, chickpea-based innovations, or plant-crafted convenience meals, all products are made with kitchen-like ingredients and minimal processing. No artificial additives. Just pure, whole food that’s made to be enjoyed.

The company’s private label division, Plant Republic, supports Europe’s top retailers and food manufacturers in building their plant-based ranges – always with full transparency and local sourcing at heart.

Founded in Vienna, The New Originals Company is on a mission to reimagine the future of food. Rooted in tradition and driven by innovation, it merges ancient techniques with modern food craftsmanship. Its commitment to quality and sustainability is reflected in close partnerships with local farmers and Donau Soja-certified sourcing.

At its core, NOC is not here to imitate. It’s here to create. Each product is an invitation to joyful, conscious eating – crafted with care, connected to land, and made to grow with the world.