Gen Z first – How to succeed at the POS

 In this compact talk, Olaf Kolbrück, Head of Digital LZ direkt, discusses with guests from retail, industry and export promotion how to convince Gen Z at the point of sale - and what this means for product ranges, communication and brand success.

That's what it's all about:

• Which products, values and concepts really appeal to Gen Z?
• What role do placement, packaging and attitude play?
• How is Gen Z changing the POS for all other target groups?

With us:

• Johannes Fieber, REWE retailer with insights directly from the market
• Adel Hafizovic, Co-Founder & CSO of NEOH - the bar brand with Gen Z-Then
• Marie Duponchel, Business France - with a look at international newcomers
• Tante Fanny - between fresh dough and a fresh brand image

Curious? Register now, be there and join the discussion. Participation in the talk is free of charge!