From an idea to Global business: The Extraordinary Story of LIVEKINDLY Collective taking plant-based mainstream

In just a few short years, LIVEKINDLY Collective has done what many failed to in an extremely challenging category: build the world’s first truly global profitable plant-based food company. While countless startups and even established corporates have tried to disrupt the plant protein market, none managed to constantly reinvent itself, have scaled across continents, united multiple brands, and captured the attention of consumers, retailers and investors worldwide. This is a proof that plant-based food can move from niche to norm. Join Hector Freitas to hear how LIVEKINDLY Collective broke barriers of what’s possible in food innovation and set a new standard for what the future in plant-based protein can be.