World Food Championships

The World Food Championships (WFC) is proud to announce a groundbreaking new partnership with the United States Department of Agriculture (USDA) Foreign Agricultural Service (FAS) in Berlin, marking the launch of a first-of-its-kind culinary competition activation inside the USA Pavilion at ANUGA 2025; the largest international food and beverage trade show in Europe. Under the leadership of WFC’s Global Development Director Nikki Jackson, this new partnership is the result of WFC’s expanded global agriculture promotion initiative, designed to support U.S. food brands and agricultural producers in their efforts to gain international visibility and market expansion through the dynamic platform of Food Sport. From October 4–8, 2025, the Flavor Fusion Culinary Showdown will take place in Hall 10 of the USA Pavilion at ANUGA in Cologne, Germany. Over the course of five days, nine head-to-head live cooking battles, junior chef competitions, and celebrity chef demonstrations will engage global audiences with one goal: to showcase and elevate American food products on a world-class stage. Each competition will feature required ingredients sourced directly from U.S. exhibitors, ensuring valuable exposure and creating engaging culinary stories for visitors, buyers, and media alike. All events will be judged live by an expert panel using WFC’s proprietary E.A.T.™ Methodology, designed to fairly assess Execution, Appearance, and Taste. Flavor Fusion Culinary Showdown will send winners to the 2026 WFC Main Event in the USA, giving chefs the opportunity to compete on the global Food Sport stage.