Honouring the Year’s Most Successful Product Innovations in Retail

Within the framework of BESTSELLER 2025, RUNDSCHAU für den Lebensmittelhandel honored the most successful new product launches of the year. The determination of the winners was based on sales data from the proven InfoScan retail panel of the market research institute Circana (IRI), complemented by additional market analyses from YouGov.

An independent expert committee, consisting of buyers from leading retail organizations and specialists in market research, evaluated the five top-selling products in each category and selected the award winners.

The festive award ceremony took place on October 5, 2025, in the Blauer Salon as part of Anuga and was accompanied by an exhibition of the award-winning products. This exclusive industry event celebrated the innovative strength of the sector and brought together leading figures from retail and brand management.