In the Anuga Trend Zone, our knowledge partners Innova Market Insights B.V. and Euromonitor International Limited , along with other speakers, presented insightful and up-to-date research findings on developments in the food and beverage industry.
Innova's consumer research and analysis reveal the lifestyle trends that are shaping the food and beverage industry. Discover the consumer trends of 2026 that will create opportunities in F&B for product development, marketing and innovation.
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Sustainability has transitioned from a niche concern to a consumer expectation, with shoppers increasingly mindful of the environmental and social impact of their purchases. Join Innova Market Insights as we dive into consumers' behaviors and attitudes towards sustainability and explore how brands can meet this growing demand by removing barriers to eco-friendly shopping, ensuring that sustainable products are affordable, accessible, and easily integrated into everyday habits.
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As consumers become increasingly concerned about ultra-processed foods, companies are embracing cleaner formulations and whole-food alternatives to animal proteins, with a focus on better taste and price appeal.
Join Innova Market Insights as we uncover the evolution of the plant-based trend, shifting from simple substitutes to innovative whole plant ingredients that align with consumer demands for naturalness and simplicity, reshaping the landscape of plant-based food development.
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The clean label trend has evolved, moving beyond the removal of unhealthy additives to include transparency and environmental responsibility. With a growing consumer interest, clean label now encompasses natural ingredients, eco-friendly practices, and certifications like organic and non-GMO.
Join Innova Market Insights as we explore the latest market trends, the impact of clean labels on product development, and how manufacturers are navigating the challenge of label simplification to align with consumer values.
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Healthy living has become a central focus for today’s consumers, with nearly 80% saying that they have taken at least some action to live more healthily in the past year. Join Innova Market Insights as we explore key consumer health goals, the strategies they use to achieve them, and the increasing demand for natural, nutrient-rich foods and functional products.
Drawing on insights from Innova’s comprehensive global health surveys, we will also reveal how consumers are prioritizing mental, physical, and emotional well-being, and how brands can capitalize on these trends to meet the evolving needs of health-conscious shoppers.
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Euromonitor International presented exciting insights at Anuga 2025 on this year’s focus topic: “Staple Foods – Winners and Losers in the Concern over Processed Foods.” The emphasis was on market trends, innovations, and consumer values. The study examined which staple foods benefited from growing scepticism towards highly processed products and which challenges arose as a result.
Tom Rees, Industry Manager, Euromonitor International
The focus was this year on developments related to metabolism, gut health (microbiome), and mental wellbeing. Participants learned how consumers increasingly demanded holistic health solutions – and how companies responded with functional ingredients, scientifically supported claims, and personalised nutrition concepts.
Karine Dussimon, Industry Manager, Euromonitor International
This topic highlights groundbreaking product concepts and technological advancements that are transforming the market. Discover how the food industry is adapting to changing consumer demands and pushing the boundaries of innovation.
Tristan Höver, Consultant, Euromonitor International
