The NPD Group has been the source of information for consumer behaviour in the out-of-home market for over 40 years. Today, the market research company operates worldwide in 16 countries and combines the core data of the food service industry with market know-how and information solutions in order to build up long-term partnerships with restaurant owners and manufacturers. The exemplary market research approaches for the food service industry, CREST® and SalesTrack® as well as analysis and modelling solutions help companies with the strategic planning and positioning, with the product and menu development, as well as with analysing the competition and the performance of products.
Jochen Pinsker is Senior Vice President, Foodservice Europe, and reports on the development and backgrounds of the breakfast business within the food service industry worldwide and the differences and similarities in the countries.
SSP Germany is a subsidiary of the international SSP Group, which is currently listed on the London stock exchange with a current market capitalisation of Euro 3 billion. In the DACH region, SSP operates more than 350 stores across 100 locations and has a headcount of more than 3,500 employees. As a leading food travel company, SSP operates coffee shops, food courts, lounges, bakeries, convenience stores and fine dining restaurants.
As such, the company is represented at central travel hubs such as airports, stations and motorway service stations. The SSP Group is present in 33 countries and serves on average one and a half million guests a day in around 2,600 stores.
The portfolio of SSP encompasses 500 brands and concepts. These include international and giant chains such as Burger King, Starbucks and YO!Sushi. The company's own brands include among others Upper Crust, Le Grand Comptoir and Caffè Ritazza. SSP has developed all brands to suit the special demands of highly-frequented international food travel outlets or has adapted them accordingly.
Christian Steuber, Head of Commercial F&B and Culinary Excellence, gives culinary insights into the increasingly more significant category, breakfast.
Time: 11:00 Uhr
Location: Hall 7, Stand E 080/E 100, DEHOGA Catering Marketplace