Cracking the German Market – Retail Winning Strategies

The German food retail sector is considered one of the most demanding markets in Europe. But what really matters if brands want to gain a foothold here?

In our 30-minute LZ International Talk, Delphine Sachsenröder, Deputy Head of the Industry Department at Lebensmittel Zeitung, talks to two experts from the field about ways into the German retail market:

• Konstantin Uplegger, Managing Director, Uplegger - one of the leading importers of chilled branded goods
• Tanja Lautenschläger, Head of DACH, Little Moons - the successful mochi brand with strong growth in Europe

In focus:

• Success factors for market entry in Germany
• Experience with listings, logistics and consumer approach
• What retailers are really looking for