About Tugce Cakir
Tugce Cakir co-founded treatfuls together with Magdalena Parylak – feel-good snacks that are turning the confectionery market upside down. Both originally come from the fashion industry and bring years of experience in brand building to the table. Tugce now uses this instinct for trends and strong branding to turn treatfuls into a true love brand. As the head of marketing and online sales, she’s passionate about inspiring people for the brand – and proving that healthy snacks are anything but boring.
With treatfuls, the founders are showing that snacking needs a fresh perspective: vegan, organic, free from refined sugar – but full of flavor and attitude. Instead of a typical "eco look," they focus on bold packaging that grabs attention, paired with cheeky slogans like “sweeter than your ex” or “healthier than your last relationship.” The result: treatfuls makes customers smile, stands out on the shelf, and then wins them over with its award-winning taste (PETA Award “Best Vegan Snack”).
The response speaks for itself: In just a short time, treatfuls has secured listings across Germany in Rewe, Budni, and Alnatura, and in Austria in Spar, Billa, and Bipa. The better-for-you market is booming – and treatfuls is on a clear mission: healthy snacking should be fun, surprising, and seriously delicious.
Craving for more? www.treatfuls.com
With treatfuls, the founders are showing that snacking needs a fresh perspective: vegan, organic, free from refined sugar – but full of flavor and attitude. Instead of a typical "eco look," they focus on bold packaging that grabs attention, paired with cheeky slogans like “sweeter than your ex” or “healthier than your last relationship.” The result: treatfuls makes customers smile, stands out on the shelf, and then wins them over with its award-winning taste (PETA Award “Best Vegan Snack”).
The response speaks for itself: In just a short time, treatfuls has secured listings across Germany in Rewe, Budni, and Alnatura, and in Austria in Spar, Billa, and Bipa. The better-for-you market is booming – and treatfuls is on a clear mission: healthy snacking should be fun, surprising, and seriously delicious.
Craving for more? www.treatfuls.com
