Cologne: 05.–09.10.2019


Anuga Trend Zone

Anuga Trend Zone presented by Innova Market Insights

In the Anuga Trend Zone, the Innova Market Insights team of experts will present insightful and cutting-edge research results of the development of the food and beverage industry.

In addition, the latest consumer trends are presented in short keynote speeches by our knowledge partners Innova Market Insights and Euromonitor International. In this context, insights are given in the areas of packaging, technology and flavour drivers. To illustrate the findings more than 200 innovative products and new packaging ideas from around the world are presented.

You will find the Anuga Trend Zone for the first time at Anuga 2019 as part of the Boulevard of Inspiration on the North Boulevard in front of Hall 8.

These topics await you at the Anuga Trend Zone Stage:

Top 10 Trends 2019

Discovery: The Adventurous Consumer leads the list of Innova Market Insights' Top Ten Trends for 2019. The company continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry.

Consumer desire to become more knowledgeable of other cultures has contributed to 35 percent growth of in new food & beverage launches with a "discovery" claim between 2016 and 2017 globally.

Learn about Discovery: The Adventurous Consumer and other food and beverage drivers including The Plant Kingdom, Green Appeal, and Snacking: The Definitive Occasion as Innova Market Insights takes you on a learning tour of the latest product innovations and trends from around the world.

Preparing for a plant-based future

The plant-based market shows no signs of slowing down. Companies and brands are greening up their portfolios to attract the mainstream consumer. For many, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.

Generations: What they eat, what they need

Nutrition that supports both physical and emotional well-being is thriving. Individuals are looking for ways to better manage health in a more holistic way which considers not just the body but the mind and emotional welfare. Generational lenses on health can help you find new opportunities.

Knowledge Partner
Innova Market Insights at Anuga

Innova Market Insights

Innova Market Insights is a leading market research company, specializing in knowledge and insights for the food and beverage industry. Our unique and powerful Innova Database is used by leading companies in food ingredients and manufacturing for future success in the dynamic FMCG industry.

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Euromonitor International at Anuga

Euromonitor International

Euromonitor International is a global market research company providing strategic intelligence on industries, companies, economies and consumers around the world. Comprehensive international coverage and insights across consumer goods, business-to-business and service industries make our research an essential resource for businesses of all sizes.

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Anuga taste Innovation Show

Are you interested in the latest top product innovations? Then visit the Anuga taste Innovation Show!

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Hanna Helmhold


Hanna Helmhold
Event Manager
Tel. +49 221 821-3542
Write an e-mail