Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences.
Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. The desire of consumers to gain knowledge of other cultures has contributed to a 17% average annual growth in new food and beverage launches tracked with a "discovery" claim (CAGR, Global, 2014-2018).
“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights' Top Ten Trends for 2019. Learn about this trend and other food and beverage drivers including: “The Plant Kingdom”; “Green Appeal”; and “Snacking: The Definitive Occasion.”
Innova Market Insights will take you on a learning experience and present you with the latest product innovations and trends from around the world.