Anuga Meat
The trade fair Anuga Meat under the roof of Anuga offers all trends and innovations in all aspects of meat, sausage and poultry in each of its own hall.
Anuga Meat is not only a trade show, it is also a significant meeting point for all the people that work in the meat industry. This is where innovation meets tradition. Professionals from all over the globe have the opportunity to experience the latest developments and trends up close and co-shape the future of the industry.
The current developments of the industry are presented, which are particularly distinguished by innovations in the section of convenience. Convenience products are becoming increasingly more popular because they support the modern lifestyle, while at the same offering high quality. The visitors can look forward to a wide selection of new products that unite simple preparation with first-class taste.
A further significant trend is the tendency towards more regionality and traceability of the products. The consumers are placing increased value on knowing where their meat comes from and under what conditions it was produced.
Facts about Anuga Meat
- Exhibitors: 866 in total, 90.5% of whom come from abroad
- Visitors: 62,143 visitors, 80% of whom come from abroad
Further figures, dates, facts in the fact sheet.
About the development on the meat market*:
The global innovation activity on the meat and poultry market has reached a new high since 2019 with a CAGR of 7%, whereby poultry recorded the strongest growth with 11%, followed by sausages with 7% and meat products with 5%. The most meat launches were registered in Western Europe, whilst Africa and the Middle East were the fastest growing regions. Meat products
(41%) accounted for the largest share of market launches, followed by poultry (32%) and sausages (27%). The global consumers mainly purchased meat and poultry, whereby taste and product quality were the most important purchasing decisions factors. Gluten-free was the most frequent health claim in the year 2023, followed by "without additives/preservatives" and "higher share of protein".
Product categories and consumer trends*:
- Top category for meat and poultry products: Meat products are the leading sub-category with a share of 41%, followed by poultry (32%) and sausages (27%) for F&B launches (global, 2019-2023).
- Consumer influence: 77% of the global consumers purchased meat and poultry over the last 12 months. The main reasons for the consumption are the taste (53%), higher share of protein (33%) and product safety (32%). The consumers are placing increased value on the regionality and traceability of the products.
- Popular health and selection claims: Gluten-free was the most frequently used health claim in 2023 (18%), followed by "without additives/preservatives" (13%), "higher share of protein" (8%) and "lactose-free" (7%).
*Source: Anuga knowledge partner, Innova Market Insights
Location 2025
Find the Anuga Meat in Halls 6, 7 and 9.
Factsheet Anuga Meat
Contact
If you have any further questions, please do not hesitate to contact us.
10 trade shows in one location
Here, you can find all the information you need on the individual food trade fairs of Anuga. Every segment ranging from fine food to frozen food presents product and food innovations for the food and beverage industry.
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