Events 2025

Ten trade shows.
One global marketplace.
Maximum business.

Anuga is the biggest international trading and marketplace of the global F&B industry and the central platform for international business.

With ten specialised trade shows under one roof, an exceptionally high concentration of international decision-makers and a clear focus on relevant target groups, it offers exhibitors maximum market transparency, efficient business initiation opportunities and measurable ROI.

Anuga connects global markets all year round, sets decisive impulses for innovation and future themes and offers companies of all sizes a strong platform for sustainable market success.

- Registration for Anuga 2027 will be possible soon -

The trade shows of Anuga

Close-up of a mini burger, artistically arranged on a fork infront of a dark blue background.

The Anuga Alternatives

Three bread chips, topped with a small slice of cheese and chives, artfully arranged on a golden fork.

The Anuga Bread & Bakery

On a turquoise background lies a purple fork holding a dish with raw vegetables and seeds.

The Anuga Chilled & Fresh Food

The image shows a serving of cream cheese, garnished with radishes and herbs, placed on a silver fork. The bright yellow background provides a striking contrast to the dish.

The Anuga Dairy

A silver fork holding a clear ice cube, topped with a piece of lime and mint. The background is light blue, creating a fresh atmosphere.

The Anuga Drinks

A golden fork set against a golden background, holding half an egg with a soft yolk, asparagus spears, and a purple flower with a yellow center. The composition is completed by green leaves and a halved cucumber slice.

The Anuga Fine Food

A silver fork holding a scoop of green ice cream, likely pistachio, garnished with chopped pistachios and a green leaf. The background is a soft light blue.

The Anuga Frozen Food

A silver fork holding a mini cup of coffee with a sugar cube and two coffee beans on the side. The background is brown.

The Anuga Hot Beverages

Two pieces of meat with a salt crust and herbs, served on a dark silver fork against a red-purple background.

The Anuga Meat

A light golden fork with fresh garden herbs and lettuce against a light green background.

The Anuga Organic

Facts & Figures

Why exhibitors choose Anuga as their stage

Whether start-ups or global players: Anuga offers maximum visibility for brands, products and innovations. With ten specialised trade shows, Anuga covers the entire spectrum of the global food industry. The exhibitors benefit from a clear target group address, high relevance and efficient lead generation.

Ten trade shows. One platform.

The unique structure comprising ten specialised trade shows creates maximum segment depth as well as optimal orientation and short routes.

Not just bigger. More significant.

Less scatter loss, greater impact: The trade accounts for over half of the visitor potential and was represented almost congruently in 2025. The result: High relevance, clear target groups and measurable business impact.

Take a stand. Seize opportunities.

Presence at Anuga stands for relevance, ambition and future orientation on the leading global food platform.

Global decision-makers. Targeted business.

Anuga unites international decision-makers from the industry, trade and food service - efficiently, relevantly and at eye level.

Share ideas. Move markets.

Anuga connects markets, people and ideas - far beyond the trade fair.

A market in transition. Clear orientation in Cologne.

Trends, innovations and insights from all relevant food segments provide security for strategic decisions.

What our exhibitors say about exhibiting at Anuga

BettaFish wunderfish GmbH

Anuga 2025 – and Anuga Alternatives in particular – was the most strategically important trade fair of the year for us and a key touchpoint with international decision-makers from product development, R&D and executive management..

Deniz Ficicioglu
Chief Executive Officer, Bettafish

sunflower Family

For sunflowerFamily, Anuga is one of the most important international platforms for showcasing our organic, plant-based products made from sunflower protein. It enables us to build valuable international business relationships and gain key insights into trends in sustainable nutrition.

Oliver Schenkmann
Managing Director, sunflower family

Kasih Food Production Co.

We always enjoy being at Anuga. It’s where we connect with our key customers, and this opens up a world of international opportunities for us.

Khaled Kaish
Chief Executive Officer, Kaish Food Productions Co.

Global food trends and market data - well-founded, relevant, forward-looking

The global food and beverage industry is undergoing radical change. Consumer behaviour, technological developments and new societal demands are sustainably changing markets, products and business models. Together with Innova Market Insights , Anuga's knowledge partner, the trade fair provides well-founded industry and market data, which offers orientation and makes the future tangible.

Stage for food trends

Sustainability, meatless protein alternatives, natural ingredients, gut health, beauty claims, personalised food and an increasingly high health-awareness.

Private Labels

With over 3,500 exhibitors presenting own brands, Anuga is positioning itself as a global marketplace for own brands and as a central platform for innovations.

Focal themes

The F&B industry is dominated by 4 focal themes that are of special market significance: Private labels, halal, clean labels and gourmet foods.

Become part of Anuga 2027 now and secure your presence!

Anuga 2025 is the central networking hub of the global food & beverage industry. Establish targeted contacts to international decision-makers, buyers and partners and lay the foundation for sustainable business relationships.

- Online registration is expected to be available from May 2026. -

High quality visitors at Anuga in Colgne

Anuga convinces with the exceptionally high quality of its trade visitors, including many decision-makers. Nearly all top 20 companies from the German retail food trade as well as leading international trading groups were represented in Cologne in 2025.

Record attendance 2025

More than 145,000 trade visitors from over 190 nations on-site

Growth

Two-digit growth in the number of trade visitors from Germany

Presence

Almost 100% of the top 20 companies of the German food retail trade on-site

Internationality

80% international share of visitors underpins the trade fair's position as the undisputed most relevant platform

Global exhibitor presence of the food industry

Anuga unites an extraordinary variety of international exhibitors and covers the entire spectrum of the global food industry. As a globally connected trade fair format, it stands for international reach, market access and sustainable business development.

Diversity of exhibitors

.Over 8,000 exhibitors from 110 countries exhibited in Cologne

Global network

Satellite events in Milan, Brazil, China, India, Japan and Thailand, as well as the latest newcomer, Anuga Select Ibérica in Madrid.

Full size

Over 8,000 companies exhibited on gross exhibition space spanning 300,000 m².

View of a red tile with the name of an exhibitor at Anuga 2025

The event highlights of Anuga 2025

taste Innovation Show

Trend Zone

Organic on Stage

Organic Supermarket

HORIZON Stage

Conferences

Additional services to support your visit

Hotel

Overnight stay during the trade fair: Stay at one of our partner hotels.

Book up to five rooms directly online in our hotel booking system.

Hotel Booking System

Visa Support

Trade fair participants from countries, whose citizens require a visa for travelling to Germany, have to present an official letter of invitation from Koelnmesse in the scope of their visa application.

To the VISA Support

We shape the global food industry

#weareAnuga

Understanding the Food Industry as a Community

In a time when the world of nutrition is becoming increasingly global, and the importance of sustainability and healthy food is growing, it is crucial that we connect with one another to collectively find solutions. The hashtag '#weareAnuga' embodies this idea bringinb together the diverse and global world of nutrition. Under this notion, people from various cultures, industries, and interests come together not only at Anuga in Cologne to discuss ideas, discover the latest trends, and collectively shape the future of the food industry.

The global orientation of Anuga aims to strengthen the food and beverage sector, promote innovation, and boost international trade in this vital industry. Explore our international trade fairs in the "Food&Beverage" sector and seize the opportunity to be a part of this unique community.

Get in touch with Anuga worldwide

Your contact persons

Here you can find an overview of our international sales network and the Sales Manager responsible for your country. If you have any general questions about Anuga, please do not hesitate to use our contact form.

Björn Bornewasser

Sales Manager Deutschland
Telefon +49 221 821-3512

Anuga Drinks, Anuga Hot Beverages, Anuga Dairy, Anuga Organic, Anuga Meat, Anuga Alternatives

Write an e-mail

Jonas Falk

Sales Manager Deutschland
Telefon +49 221 821-3305

Anuga Fine Food, Anuga Bread & Bakery, Anuga Chilled & Fresh Food, Frozen Food

Write an e-mail

Become part of Anuga 2027 now and secure your presence!

- Online registration is expected to be available from May 2026. -

Ten trade shows.One global marketplace.Maximum business.

The trade shows of Anuga

Facts & Figures

Why exhibitors choose Anuga as their stage

Ten trade shows. One platform.

Not just bigger. More significant.

Take a stand. Seize opportunities.

Global decision-makers. Targeted business.

Share ideas. Move markets.

A market in transition. Clear orientation in Cologne.

What our exhibitors say about exhibiting at Anuga

BettaFish wunderfish GmbH

sunflower Family

Kasih Food Production Co.

Global food trends and market data - well-founded, relevant, forward-looking

Stage for food trends

Private Labels

Focal themes

Become part of Anuga 2027 now and secure your presence!

High quality visitors at Anuga in Colgne

Record attendance 2025

Growth

Presence

Internationality

Global exhibitor presence of the food industry

Diversity of exhibitors

Global network

Full size

The event highlights of Anuga 2025

taste Innovation Show

Trend Zone

Organic on Stage

Organic Supermarket

HORIZON Stage

Conferences

Additional services to support your visit

Hotel

Visa Support

We shape the global food industry

#weareAnuga

Your contact persons

Björn Bornewasser

Jonas Falk

Become part of Anuga 2027 now and secure your presence!

Ten trade shows.
One global marketplace.
Maximum business.