Ecotrophelia Europe Comes to Anuga 2025

For its 2025 edition, Ecotrophelia Europe is proud to partner with Anuga, the world's leading trade fair for food and beverage. This collaboration is more than a partnership: it’s a shared vision.

Both Anuga and Ecotrophelia Europe believe that the future of food lies in sustainable innovation, cross-generational dialogue, and European cooperation. The partnership will offer ANUGA visitors direct insight into the minds of the next generation of food innovators — and the values driving them.

This partnership also reflects a shift in how major fairs connect with their audience: not just by showcasing established trends, but by empowering emerging voices and ideas.

On October 7- 8, Ecotrophelia Europe will hold its European final live at Anuga in Cologne.

The event will feature:

• The top food innovation teams from national competitions across Europe
• Live pitches, tastings, and product exhibitions
• Jury deliberations from top-level industry experts
• Networking opportunities between students, start-ups, and global food leaders

In addition, communication materials, co-branded content, and on-site video capsules will give visitors and media an inside look at the competition, its participants, and their innovation stories.

This year, Ecotrophelia is embracing the theme: "Feeding Tomorrow - Reinventing Food Production" in its Live Magazine . It’s a bold invitation to rethink how we produce, distribute, and consume food in a climate-conscious, tech-driven world.

Through this theme, Ecotrophelia Europe aims not only to inspire innovation but also to provoke deeper reflection on the systemic changes needed to feed a growing population - without exhausting the planet.

An International Visibility

New in 2025: South Korea becomes the first non-European country to join the Ecotrophelia Europe competition - a timely addition, as it also happens to be Anuga’s partner country this year.

This participation marks a major step forward in the international visibility of the contest and underlines the global relevance of sustainable food innovation. We are particularly pleased to welcome a team of 4 Korean students this year with their product "To-flex" - all the more symbolic as South Korea is also Anuga’s official partner country for 2025.

With its strategic alliance with Anuga, Ecotrophelia Europe is scaling up its mission: connecting tomorrow’s ideas with today’s industry.

Don’t miss this opportunity to discover the future of food - as imagined by the brightest young minds in Europe.