Ten food innovations that boost your product range

Many international food trends are already causing a stir worldwide, but are still facing a rather reserved market in Germany. Although the customers are ready, the retail trade can hardly keep up in terms of new brands, functional products and other food innovations. The following new products exemplify the categories where the German market still has potential for development.

Smile Sip combines a simple beauty concept with functional nutrition. The powder neutralises the pH value in the mouth, contains probiotics and zinc and is an ideal to-go product. Functional drinks are on trend, however the focus on oral health is new. The product is exciting for lifestyle consumers, but also for parents, who want to teach their children a simple way to improve their oral hygiene.

Smile Sip combines a simple beauty concept with functional nutrition. The powder neutralises the pH value in the mouth, contains probiotics and zinc and is an ideal to-go product. Functional drinks are on trend, however the focus on oral health is new. The product is exciting for lifestyle consumers, but also for parents, who want to teach their children a simple way to improve their oral hygiene.

Functional food specifically tailored to women's needs, is gaining increased significance worldwide. Care Lab Divas offers beverages and snacks for mental energy, relaxation, skin care and to reinforce the immune system. The colourful design and clear benefits address a young, trend-conscious audience. The item thus makes a valuable addition to lifestyle product ranges.

egglife has already achieved cult status in the USA: The company focuses on wraps made entirely from egg whites. They are gluten-free, low carb and high in protein, making them perfect for health and fitness segments. The brand would be a gamechanger on the wrap and bakery products shelf in European retail outlets.

AirUp is likely to be the only product on this list that most people are familiar with. However, the company is constantly further developing. New pocket formats are available that easily fit inside trouser pockets. But the brand is, of course, best-known for its scent pods that contain no sugar or additives and which turn water into a taste experience. For the trade, the ecosystem comprising bottles, pods and accessories opens up several turnover opportunities.

ZEEN develops snacks that are crispy without the use of oil. The vacuum-based drying process enables low-fat crisps to be made from fruit, vegetables or grain and thus offers an exciting alternative to classic, fried products. This creates a completely new "zero oil" category that is perfectly tailored to the health trends.

Although the presented food innovations are not yet available in the German retail stores, they are already generating millions in revenue worldwide. Clear trends are emerging here: These products focus on health, a high convenience factor, Instagrammability and a sustainable food enjoyment culture. Retailers in Germany who react now, can secure a competitive edge and win over consumers before the next wave of trends arrives.