About Lorenz Greiner
Four years ago, Lorenz Greiner founded Naughty Nuts – and has since experienced the entrepreneurial journey in fast motion: from rapid growth with over one million euros in revenue in the very first year, to an eight-figure valuation, through insolvency, and finally to the successful restart of Naughty Nuts.
His conviction: you learn at least as much from setbacks as you do from successes – perhaps even more. At Naughty Nuts, he is now primarily responsible for sales and loves inspiring both partners and customers about the brand. For him, resilience is one of the most important success factors.
Even during his studies at the University of Cologne, Lorenz was actively involved for three years in the Entrepreneurs Club Cologne (ECC), including serving on the board, and was a co-initiator of the founding conference RHIVE. It was there that he met not only his co-founder Ben but also the first investors and business angels.
His conviction: you learn at least as much from setbacks as you do from successes – perhaps even more. At Naughty Nuts, he is now primarily responsible for sales and loves inspiring both partners and customers about the brand. For him, resilience is one of the most important success factors.
Even during his studies at the University of Cologne, Lorenz was actively involved for three years in the Entrepreneurs Club Cologne (ECC), including serving on the board, and was a co-initiator of the founding conference RHIVE. It was there that he met not only his co-founder Ben but also the first investors and business angels.
