Speaker

Studied sociology, economics, psychology and geography at the University of Hamburg. Fellow of the Graduate School of Social Sciences at the University of Cologne. Ph.D. (rer. pol.) at the Economic Faculty of the University of Cologne. Twelve years of experience as a lecturer at the University of Cologne. Additional lectures at the College of Public Administration in Hamburg, at the University of Mainz and the University of Prague. Author and editor of several books and articles in the field of social science. 2004-2007 Senior Consultant, Business Development & Media Analyses at A.C. Nielsen. Since 2007 at the GfK Panel Services, Advance Business Solutions. Responsible for marketing research, shopper, target groups, consumption and shopper trends, and media analyses. Since 2012 Senior Insights Director Germany, Head of Strategic Customer Development. Author of studies on consumer and shopper behavior. Since January 2024 Senior Insights Director YouGov.