Gut and digestive health

The global digestive health trend is significantly influenced by growing consumer awareness of the gut microbiome's impact on overall health and wellness. Consumers are increasingly seeking foods that promote a healthy gut environment and support beneficial bacteria in the digestive system. This trend has led to a surge in demand for fiber-rich foods and beverages, prebiotics, and probiotics.

Fiber-rich foods and beverages are gaining popularity as consumers increasingly look to boost their fiber intake. More than half of consumers express interest in fiber as a functional ingredient in food and beverages. Over the past three years, fiber-containing products targeting digestive and gut health have seen a compound annual growth rate (CAGR) of 3%. Nearly one-third of these products come from the United States, followed by the United Kingdom and China.

Table showcases the top categories for F&B launches tracked with a gut/digestive health: