Cologne: 04.–08.10.2025 #weareAnuga

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
Anuga key topics

Clean label

Anuga key topics, Clean label

Clean labels have become increasingly important to consumers globally. The demand for clean labels stems from a growing consumer awareness of the ingredients used in their food and beverages, along with concerns about the potential health effects of processed ingredients.

Consumers are increasingly seeking products that are free from artificial colors, flavors, preservatives, and other additives, with a focus on natural and minimally processed ingredients.

The table below shows the top market categories as a percentage (%) of overall F&B launches tracked with a “clean label” claim:

Top category % share (global, 2024) 
Sauces & seasonings 13% 
Bakery 10% 
Snacks 9% 
Dairy 8% 
Baby & toddlers 8% 
Discover all key topics

Discover all key topics

Currently, the food and beverage industry is dominated by a total of 4 focus topics with a special market significance.

To the key topics