Clean label

Clean labels have become increasingly important to consumers globally. The demand for clean labels stems from a growing consumer awareness of the ingredients used in their food and beverages, along with concerns about the potential health effects of processed ingredients.

Consumers are increasingly seeking products that are free from artificial colors, flavors, preservatives, and other additives, with a focus on natural and minimally processed ingredients.

The table below shows the top market categories as a percentage (%) of overall F&B launches tracked with a “clean label” claim: