The future tastes different

No stale ideas, true game changers instead: The Start-up Area is the creative hub of Anuga - this is where young founders venture into the spotlight and demonstrate how fresh ideas can rethink entire processes – from cultivation through to the plate.

From sustainable snacks and alternative proteins, through to radically new solutions for the trade and food service: It is not just about taste.

It is about attitude. About purpose. About true sustainability.

Why that is important?

Because the world eats differently today.
Because we need an industry that thinks boldly - and acts faster.
Start-ups not only bring a fresh breeze, they often also provide creative answers to current challenges.