Meet our Visitors
As the world's leading trade fair for food and beverages, Anuga is the central business platform. Under the motto "Meet our Visitors", important industry players explain what Anuga means to them.
Matthias Zwingel, self-employed Rewe merchant, Vice-President of the Food Trade Association and the Bavarian Trade Association
"In the last few years, consumer behaviour has changed considerably, and this will remain the case to some extent. It is time to be able to talk about this in person again. Anuga offers a sure opportunity to do this".
Photo Credits: HVB
Dierk Frauen, Self-employed Edeka salesman
"Trends and product innovation from around the world. Potential fast movers for my business. I visit Anuga."
Photo Credits: Dierk Frauen
Jörg Müller, self-employed Rewe merchant, Vice-President of the Food Trade Association
"The biggest trends and best ideas in the food industry in one place. I'm looking forward to Anuga."
Photo Credits: Jörg Müller
Wouter Lefevere, Managing Director Category Management, Aldi Netherlands
"For every buying professional in the retail world, Anuga is the must go to event of the year. Next to getting inspiration about new trends within food stuff, Anuga provides an efficiënt and effective platform to connect with new and existing suppliers from around the globe, all at one single location. After all, nothing will ever beat a face to face meeting."
Photo Credits: Annebel Eppinga
Sascha Witt, CEO Bayer Gastronomie GmbH
"Anuga is and remains simply the world's leading trade fair for the food and beverage industry. With a total of 100 years of experience, this trade fair always has its finger on the pulse. Innovations, trends and also glimpses into the future of the industry come together here. Thanks to the qualified selection of visitors, it offers an ideal platform for direct exchange at decision-maker level and is therefore so important for our industry. I am also looking forward to the accompanying congresses, special shows on current topics as well as the evening events, which offer comprehensive information and also opportunities for an exchange within the industry."
Photo Credits: Sascha Witt, Bayer Gastronomie GmbH
Christian Hintze, Head of Category Management Food & Beverages retail & Head of Business Development CM Food & Beverages, gategroup
"If you strive to be best-in-class, constantly surprising your customers with innovative concepts and ideas, the Anuga is one of the most important places to be. Within 5 days, you are updated on latest food developments, future trends and products combined with turbo-charged networking. It’s simply where food experts from all over the world meet each other."
Photo Credits: Christian Hintze, gategroup
David O’ Neill, CEO, ESMA – European Sales & Marketing Association
"ESMA has been a proud supporter of Anuga for many years. Anuga has always been one of the most important global trade fair events. October 2021 will mark a significant turning point for our industry. More than ever, retailers and consumers are looking for FMCG manufacturers and distributors to bring new and innovative products to market. Anuga 2021 is the showcase where you can find the latest innovations, learn all about the latest consumer trends, attend face-to-face meetings in a very safe and healthy environment."
Photo Credits: David O’ Neill, ESMA
P.S.Kumar, Chief Executive Officer, Omani Vegetable Oils & Derivatives Co.
"For me, Anuga is an awesome experience, one of the finest global showcases of the Food Industry. The world of food connoisseurs, manufacturers and buyer’s confluence for the futuristic food innovation."
Photo Credits: P.S.Kumar
Ole Førre Skogstø, Head of Innovation & Private Brands REMA 1000
"Anuga is one of the most important trade shows we visit. We find inspiration, connect with new potential partners, and get a good overview of what’s going on “out there”. It’s also a very good arena to build stronger relations with existing partners."
Photo Credits: Ole Førre Skogstø
Marc Huijssoon, Buyer Food, A.S. Watson Health & Beauty continental Europe BV
"It will be great to hopefully meet in person our most important suppliers on this great international tradeshow Anuga."
Photo Credits: Marc Huijssoon
Hannes Winkelbauer, CEO Sales & Marketing at Winkelbauer GesmbH
"Anuga is the leading trade fair of the global food industry and essential to be able to inform yourself about the latest market developments and products on a broad basis. As a food distributor, it is a must for new potential suppliers and discussions with existing partners."
Photo Credits: Hannes Winkelbauer
Milind Pardeshi, Mesua General Trading
"It is always wonderful to visit Anuga, a biennial global F&B trade show, that displays the latest developments of the F&B Industry and gives me an opportunity to get F&B insights from the main stakeholders of the industry.
Its extremely hospitable environment makes it a great place for me to connect with current & prospective suppliers/partners and customers from around the world. The best part of the experience at Anuga is the VIP section - which provides a calm environment to connect one on one with peers & discuss business."
Photo Credits: Milind Pardeshi
Vineeth Radhakrishnan Karal, General Manager, Truebell Marketing & Trading LLC
"Anuga is truly, in all aspects, a global Food show where we get to see the leading F&B trends across the globe under one roof. In every edition, we visit, we found the 5-day event greatly productive for us. For everyone associated with F&B industry, Anuga is definitely a must-visit show!"
Photo Credits: Vineeth Radhakrishnan Karal
Michael Sas, President Across Foods LLC
"I have been visiting Anuga for more than 20 years. It is a great event to connect and maintain relationships. Can’t wait to pack my bags and continue the tradition this upcoming October!"
Otto Przyblya, European Business Development Consultant, World Finer Foods USA
"I happily look at 40 years of uninterrupted ANUGA visits. Needless to say that I wouldn’t want to imagine our industry without this dominant, international exhibition.
Whereas virtual exchanges and meetings are continuing to make inroads, especially in our difficult times of the sanitary crisis, there is no totally valid replacement for human contacts at ANUGA, eye to eye, favouring vivid and spontaneous talks, discoveries and the construction of business and relationships, for the long term.
Therefore, I will again be attending the 2021 ANUGA (my twentieth attendance) in person. Hoping that many professionals, from all over the world, share my opinion and come to Cologne.
Thank you, dear Koelnmesse Team!
Warmest wishes for continued, total success!
Stay safe and strong!"
Bob Bauer, Präsident, US Association for Food Industries
"A missed ANUGA is a missed opportunity for AFI. More than half of AFI’s members – U.S. importers and foreign suppliers shipping to the U.S. – participate in ANUGA. Our special events at the show and the interactions on the trade show floor put buyers and sellers together and give suppliers the chance to get the latest on U.S. regulations and trends.
ANUGA’s many exhibitors provide a wide variety of foods and a good percentage of product available to U.S. buyers, so AFI’s U.S. members make the show a priority in their business planning. The 2021 show will have the added impact of being the first time many buyers and sellers will see each other in nearly two years."
Photo Credits: Bob Bauer