Cologne: 09.–13.10.2027 #weareAnuga

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  Kristina Schreiner | Speaker of the Anuga 2025

Speaker

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Kristina Schreiner
Chewsome (Klug & Turbo GmbH)
Managing Director
Key subjects
Future of Foods & Innovation, Organic

About Kristina Schreiner

Chewsome is redefining the baby food category.
We are the first European start-up to develop frozen organic products for Baby Led Weaning (BLW), enabling babies to feed themselves from the very start.
Why does this matter?
In Germany, one in seven children is already obese. Eating habits are formed in early childhood. Yet supermarket shelves are dominated by purees and pouches – overcooked, often sugary, and not suitable for BLW.
Chewsome fills this gap:
- Organic ingredients, no salt, sugar or additives
- Nutrient-dense complete meals with carbs, proteins and healthy fats
- Ready in 10 minutes
- Suitable for babies to feed themselves
- Tested for over 250 contaminants – the highest baby food standard

Parents love it: many orders in our own online shop, nationwide distribution via Knuspr, first B2B partners in hospitality and gastronomy. Demand is clear, now it’s time for broad retail availability.

For retailers this means: White space in the frozen baby & kids segment. Differentiation, frequency, loyal customers, and access to a €1bn baby food market that continues to grow – especially in organic (+6% p.a.).

With Chewsome, retailers can benefit from the BLW trend and at the same time become part of the solution to foster healthy eating habits early on.


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