Beyond Buzzwords: Prioritising Sustainability

In times of financially stressed households, cash is king. Yet, many consumers are responding to a world in crisis by prioritising a new set of values, especially around sustainability. 

From cutting plastic pollution to cutting carbon emissions: Sustainability is no longer a buzzword, it has become a ‘must-do’. The high demand, however, comes with increased competitiveness – and responsibility. 

Join Mintel’s expert Katya Witham for her latest insights about ethical and sustainable innovations and what brands can do to master both sustainable and commercial growth.