einsfünf: Green claims = green business? Climate neutrality in the food industry

Hosted by: einsfünf

The world is set to drastically reduce greenhouse gas emissions to limit global warming. Food industry accounts for over one-third of global greenhouse gas emissions (UN, 2021). Green claims, like “climate neutral product” or “100% renewable” have become well-known marketing instruments. But does the claim always hold up to its promise? Is there any regulation on using green claims? What are the real challenges in becoming a climate neutral food business? How can my company reduce its greenhouse gas emissions?