Mintel's Global Food & Drink Trends 2024

Join Kate Vlietstra as she announces Mintel's Global Food & Drink Trends 2024.

Mintel’s 2024 Global Food & Drink Trends will deliver the most thought-provoking, yet pragmatic, predictions of what consumers will want from food and drink over the next few years. 

Our best-in-class analysts re-examined nearly 10 years of previous Global Food & Drink Trends to pinpoint the enduring themes of what consumers want, and actually buy. Then, our international, cross-category experts developed predictions using Mintel’s latest future-looking data findings. And, as ever, discussions with our clients continue to provide inspiration and vital reality-checks. 

These Trends will include a fresh, yet evidence-based, focus on the following topics:

- Ultra-processed food and consumer decision-making between processed and ultra-processed food

- Healthy ageing and debunking ‘old’ stigmas around this concept

- Cooking and AI, and how to prepare for the new, tech-inspired era of culinary convenience

-Sustainability, and how overwhelmed consumers will expect food and drink companies to maintain sustainable efforts but will value comfort as the prime selling point of their products