Cologne: 04.–08.10.2025 #anuga

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BEL SA | Exhibitor on the Anuga 2023


Allée de Longchamp 2
Hall 10.1 | D060
Embrace the food transition with Nurishh!

Bel is a family-owned group and a major player in the food industry, with 3.6 billion euros sales in 2022. You probably know its most iconic brands: La Vache qui rit®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom'Potes® and GoGo squeeZ®. Bel products are manufactured in 29 production sites, distributed in over 120 countries and 10,800 employees around the world contribute to the Group's mission of championing healthier and responsible food for all.

With the world's population forecast to reach over 9 billion by 2050, and a view to preserving the planet's resources, BEL has chosen to diversify its product portfolio to offer 50% dairy products and 50% vegetable and fruit products in the future. This strategic shift started with the launch of Bel’s first 100% plant-based brand: Nurishh®.

At Nurishh®, we’re bringing flavourful variety to your table with our plant-based cheese alternatives: slices, shreds, spreads, alternative to camembert, Greek-style cubes, and gran vegiano alternatives to cheese. Like you, we’re hungry for choices we feel happy about. Nurishh® products are not only delicious, but also rich in calcium & Vitamin B12, dairy free, lactose free and gluten free: an easy way to Nurishh® your family & friends!

By choosing Nurishh®, you also care for the planet. The lifecycle analysis conducted with sustainability consultancy QUANTIS shows that our products generate at least 3 times less greenhouse gas emissions than dairy equivalent products.* 

At Nurishh, we are as concerned by the planet as we are by anyone’s taste buds!

*(For more information about Nurishh carbon impact, visit:

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