Cologne: 04.–08.10.2025 #anuga

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  Noga Sela Shalev | Speaker of the Anuga 2023


Noga Sela Shalev
Fresh Start Foodtech incubator
Chief Executive Officer
Key subjects
Anuga HORIZON, Start-up, Food Trends

About Noga Sela Shalev

Closely acquainted with the local and global foodtech scene, Noga supports early-stage start-ups from vision to scale. She is experienced in early-stage investments and business evaluation of innovative technologies. She has initiated and led industry and startups joint development as well as implementation processes according to industry’s needs and requirements.
Noga has 15 years of experience in product management, marketing, and business development in the food industry, specializing in CPG innovation. Beyond her extensive marketing background, in her last position as chief of staff and head of innovation unit in Tnuva, Israel's largest food company, she initiated and led corporate level strategic projects in various fields, from operational excellence to corporate strategy, and established the Tnuva group corporate innovation unit and work processes.
Noga has a marketing MBA from the Tel Aviv University.