Cologne: 04.–08.10.2025 #anuga

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Generational Push: Der Einfluss der Generation Z und zukünftige Möglichkeiten | Event on the Anuga 2023

Generational Push: The Impact of Gen Z Consumers and Future Opportunities

from Innova Market Insights B.V.
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Innova Market Insights B.V.
Velperweg 18
Trend Zone, Boulevard North, B 005

The event

Innova Market Insights' number 3 in their Top Ten Trends for this year is "Generational Push." Generation Z consists of younger consumers who actively share their views and expect companies to consider their opinions in the development of products, flavors, and strategies. This generation has a significant influence on the market and defines which offerings are relevant. They appreciate positive interaction with companies and are constantly seeking new experiences. Don’t miss this daily session by Innova Market Insights, Knowledge Partner to Anuga, to learn how brands can maximize commercial opportunities and effectively engage with Generation Z.


Consumer Insights and Analytics Manager

Innova Market Insights