Frank Horlbeck is a media and marketing expert who leads communications for Germany, Austria and the Netherlands at EIT Food, Europe's largest sustainable food innovation hub. The EU-founded organisation works in 13 countries to make the entire food chain and production even healthier and more responsible. Frank Horlbeck was previously a print and TV journalist for many years (including SZ, FOCUS TV, etc.) and also worked in business (including Audi Communication). Frank enjoys cooking, is a passionate diver and can often be found at the top of the Alps.