The Frischpack group with company sites in Mailling and Viersen will be presenting its new Greenline concept and custom-made concepts for cheese at the Anuga
Mailling/Schönau, 13th August 2021 – competent, creative, innovative – the Frischpack Group will be providing convincing proof of its claim between 9th and 13th October at this year’s Anuga in Cologne (Hall 10.1, Stand F-050) and @home. The cheese appetite experts from Frischpack GmbH from the corporate site in Mailling will be presenting their Greenline 360-degree concept for sustainable packaging solutions. The creative cheese experts from Baackes & Heimes GmbH in Viersen will be providing fresh momentum with added value in the form of custom-made concepts for cheese.
Sustainable packaging solutions require a 360-degree perspective
Nowadays, sustainability is a factor which can clinch a customer’s decision to buy. Consumers are environmentally conscious and highly sensitised to the subject of packaging and the resulting plastic waste. Whether with a view to protection, preservability or an innovative packaging design – the packaging of cheese has always been a passion of Frischpack GmbH in the Bavarian town of Mailling. The cheese appetite experts have a sound expertise in all of the relevant criteria. The climate-neutral company leads the way with sustainable packaging solutions – and, for the first time ever at the Anuga, will be showcasing its Greenline concept, one which is based on three main pillars: plastics reduction, recyclable composite and mono-materials, and bio-based materials. “We want to achieve more than simply a reduction in the amount of plastic,” explained Stefan Welter, Managing Director of Sales. “Our aim is to do everything for optimum environmental protection and to work in close collaboration with our customers to consistently develop new options. Our Greenline concept is our core instrument in doing so.
Innovative Greenline concept is an evolution
The refrigerated section at the exhibition stand impressively demonstrates how the new packaging solutions have evolved. It starts with the current standard variant and is followed by innovative alternatives that are designed to complement each of the products shown: cheese slices, grated cheese and cheese portions. Frischpack has already developed a wide variety of concise solutions for each. It goes without saying that they are individually geared to the respective requirements of each customer. In the “plastics reduction” packaging solution, one option is to substitute most of the bottom film with paper made from sustainable resources. Both materials can be separated by hand and thus disposed of appropriately. In the “recyclable composite and mono-materials” variant, reusable polyolefin-based composite films are used. This protects the climate against greenhouse gases and is gentle on resources. The third pillar of the Greenline concept, “bio-based materials”, delivers the most sustainable solution: the entirely plastic-free packaging is made up of certifiably compostable and predominantly natural and renewable raw materials. The cellulose originates from PEFC-certified forestry. “With all three sustainable packaging solutions, we are reducing CO2 emissions by up to 80 percent,” Stefan Welter added. “On request we can compensate the remaining emissions with certified projects. Whether for cheese dairies, food service and industrial customers, or food retail and discount supermarkets, our goal is make it possible for our customers to communicate the climate neutrality of their packaging with transparency while also increasing the added value of their products.
Creative impetus for the food retail industry
Baackes & Heimes GmbH, at home at the Viersen site, is responsible for the food retail and discount supermarket sector. With more than 70 years of experience in the industry, the creative cheese experts have an in-depth understanding of the workings of commercial enterprises. This is precisely what makes them specialists in trends and product concepts with added value. At the Anuga, this company, which like Frischpack GmbH is also producing climate neutrally, will be presenting three extremely dynamic concepts: premium cheese assortments, pre-packing solutions and international specialty cheeses. “We are looking forward to an abundance of meetings and intensive discussions, both in person and online,” Stefan Welter remarked. “Our corporate group is continuing along the path it has chosen with competence, creativity and innovation, and with the clear aim of being the best possible partner providing customized solutions to our customers”. For more information, please visit www.frischpack-gruppe.de
To the press compartment of Frischpack GmbH
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