ITC is the technical agency for the ARISE Plus Philippines project, funded by the European Union, which aims to foster inclusive economic growth in the Philippines through improved international trade performance and competitiveness as well as economic integration. ARISE Plus Philippines focuses as a priority on enabling the Philippines to take advantage of EU market access and of the trade privileges granted under the Generalized System of Preference (GSP+) as well as support the overall EU-Philippines trade relationship and trade-related policies.
The Department of Trade and Industry (DTI) is the focal point for the project in the Philippines.
The overall objective (impact) of the project is to foster inclusive economic growth and poverty reduction in the Philippines.
As part of this initiative ITC provides support to Philippine MSMEs through training and coaching on Export Management and Export Marketing, as well as on building Market Linkages with the EU and other markets. Based on recommendation from project partners, coconut products - more specifically virgin coconut oil (VCO) and coconut flour - were selected as a focus for Export Marketing and Market Linkages activities under the project.
As part of the market linkages activities supported by the Arise+ project, the selected Coconut exporters from the Philippines exhibit at ANUGA 2023 in Cologne/ Germany in order to present their unique high qualitiy coconut products from the Philippines to the European market.
To the press compartment of International Trade Centre
