Behind this working title lies the best-kept secret and the biggest news from HANNA. The chicken specialists from East Westphalia have an ambitious goal: to enter the German retail market. As a food service expert, HANNA has made a name for itself in the last 50 years, and products like Chicken Crossies or Chicken breast fillet with cornflakes are indispensable in the out-of-home market.
To ensure healthy growth while maintaining consistently high quality, the company from Delbrück must remain flexible and explore new markets. HANNA aims to achieve this with the help of new personnel as well. Since the beginning of the year, Markus Aengenheyster has been strengthening the sales team and taking the lead on this project. In an agile, small team comprising marketing, sales, and product management, paths to the retail sector and a new brand are currently being paved. "Adapting to a new market environment, facing different circumstances, and developing new packaging concepts are undoubtedly among our current challenges," says Aengenheyster. "But working together in such a flexible, creative, and enthusiastic team to communicate the consistently high quality and excellent taste is not only a lot of work but also a lot of fun."
Curious? Then visit HANNA at Hall 4.2, Booth A017, and feel free to approach Mr. Aengenheyster!"
To the press compartment of HANNA-Feinkost AG
