Cologne: 04.–08.10.2025 #anuga

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THE NEW PACKAGING OF MAJANI’S CHOCOLATE BAR RANGE

Majani 1796 S.p.A. is the oldest chocolate producer in Italy, based in Bologna. For more than 220 years and 7 generations, it has been making its specialty from raw cocoa beans: from bean to bar.

Majani has completely renewed the packaging of its chocolate bar range. The bare chocolate is now stored inside a practical doypack wrap with a resealable and stay-fresh closure, able to preserve the fragrance, taste and aroma to the last square.

The new packaging, replacing the traditional paper packaging with aluminum foil, has been carefully designed to meet the consumer needs in every possible occasion of consumption.

Thanks to the zipper, which saves freshness, opening and closing the package after taking the desired amount of chocolate, becomes extremely easy and fast.

The doypack envelope is as an important evolutionary project made by Majani to respond to the growing needs of consumers who, with the return to post pandemic normality, are constantly looking for practical products to take with them and easy to consume, at any time of the day.

Available in the format of 50 g in 4 flavors: White chocolate, Caramel, Milk chocolate and Dark chocolate 53%, and in the format of 100 g in 7 flavors: Milk chocolate, Intense Milk chocolate 52%, Dark Extra 75%, Dark Extra 82%, Milk and Hazelnuts chocolate, Dark chocolate and grains of hazelnuts and Dark chocolate and orange.

To the press compartment of Majani 1796 Spa

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