Cologne: 04.–08.10.2025 #anuga

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Beyond Mince | Exhibitor on the Anuga 2023

Beyond Mince



THE FIRST PLANT-BASED MINCED MEAT TO DELIVER ON VERSATILITY, MEATY TEXTURE, AND JUICINESS OF TRADITIONAL MINCED BEEF.

Beyond Mince is made to have the meaty taste, texture and versatility consumers love about minced beef, but with the added environmental benefits of plant-based protein.From tacos to meatballs, and Bolognese to sliders,Beyond Mince is a seamless swap for any traditional minced beef recipe. Beyond Mince looks, cooks and satisfies like minced beef but is 100% plant-basedand without artificially produced ingredients. It's meat that’s made from plants,made for meat lovers!

We utilize cutting-edge science and technology, like our e-nose and meat microscope, to study meat at the molecular level. We then use this knowledge to rebuild meat from the ground up using plant-based ingredients. Through our unique process of braiding together proteins and fats, we're able to recreate the basic architecture, and thus texture, of meat that carnivores know and crave.

Peas and rice provide the protein. Coconut oil and potato starch ensure mouthwatering juiciness and chew, and beets provide the meaty red hue. The result? Uncompromisingly delicious plant-based mince!
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Schiphol Boulevard 359
1118 BJ SCHIPHOL
Netherlands
Hall 6.1 | E040
Hall 5.2 | E068