Cologne: 04.–08.10.2025 #anuga

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  Frank Bach Rasmussen | Speaker of the Anuga 2023

Speaker

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Frank Bach Rasmussen
Rawbite
CEO
Key subjects
Organic on Stage

About Frank Bach Rasmussen

Rawbite - SURVIVAL OF THE TASTIEST:
Grown up in Denmark, remember all the start-up barriers.
PASSION - a key word for start-ups and the clue for survival - the same passion that drives you ahead may be the killer of your idea...

In a market with millions of snack bars - how come that Rawbite is surviving? How come that Rawbite beat the wall between starting up and becoming a grown up?
TASTE is king - Frank will explain this to you and also demonstrate how it works: Selection of raw material, shelf life and taste are the 3 keys for survival of Rawbite.

But how will we navigate in a world with CO2 calculations, climate print and all the new demands of certification to our products? How do we manage to stay focused on the king, namely the TASTE?


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