Cologne: 07.–11.10.2023 #anuga

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Key theme Transform

Anuga 2021 placed the focus on food transformation

New congress and event formats picked up on mega trends such as sustainability, health, convenience and digitalisation

Key theme Transform

Sustainable food transition

COVID-19 is having a sustainable impact on peoples' lives and has clearly demonstrated that changes can occur suddenly and bring about strong effects. The pandemic is having a magnifying glass effect and is revealing the health policy, economic and social weak spots. Furthermore, it is not only illustrating the volatility of the global food and ecosystem that was already visible before COVID-19, but is once again underlining the necessity for global change. A representative survey carried out among the exhibitors and visitors of Anuga 2019, in which 60 percent stated that the industry is facing significant change, also confirms this. It is no longer purely about how to feed the approx. 10 billion people in the future, but how a sustainable food transformation can be achieved with the aid of digitalisation and technological progress and with regards to the climate-related challenges.

The organisers of Anuga were aware of this transition and placed the focus on food transformation this year in the scope of their key topic "Transform". The largest trade fair for food and beverages worldwide sees itself as an international business network and central communication platform, which is actively accompanying the transformation process and supporting the industry in securing and maintaining economic success.

We are not only observing how the food transformation is occurring in the production of food and beverages or in the global supply and value chains. On top of this there are additional current challenges such as export and travel restrictions, the increased demand for products that are beneficial to health, the virtual standstill in the out-of-home market as well as an area of tension between different systems, for example globalisation versus deglobalisation or convenience versus sustainability. Anuga 2021 will offer new formats here, which will make the transformation processes visible.

Stefanie Mauritz
Director Anuga

Food trends and focus themes

Food trends and focus themes, Anuga horizon 2050

The transformation process of the industry was particularly reflected in the food trends and focus themes of Anuga 2021. This has demonstrated that the food and beverage industry is encountering the challenges of the transformation with new approaches and innovative products. The mega trends include the themes sustainability, health and digitalisation, which was also confirmed by a representative survey of the exhibitors and visitors of Anuga 2019. The additional food trends include alternative meat proteins, clean label, convenience & snacking, free from & health foods, plant-based proteins or foods, superfoods & ancient grains as well as sustainably produced or packaged and focus themes like halal, kosher, gourmet & speciality foods and private label.

To the food trends

To the focus themes

New congress and specialised event formats

New congress and specialised event formats

"Transform" will also be visible within the congress and event programme of Anuga 2021. In the scope of the Anuga debut of the New Food Conference organised by ProVeg under the motto "Plant-based meets cellular agriculture" as well as the continuation of the innovation summit "Newtrition X - personalised diets", together with foodregio the focus will be placed on sustainable and health-promoting food.

Go to the new congress and specialised event formats

Mega trend sustainability

Furthermore, the new, special format "Anuga Clean Label" does justice to the mega trend sustainability and the resulting growing demand for clean eating, the consumers' desire for healthy foods that are prepared naturally. Participating in the new special format, Anuga Clean Label, will allow the exhibitors to attract the increased attention of international buyers, who are looking for products from the non-GMO and natural section.

Mega trend Health

Anuga is additionally picking up on the second "mega trend Health" with its special format "Free From, Health & Functional food". A participation here offers the buyer interested in trend products a targeted overview of this product range and at the same time provides the exhibitors of the trade fair with a focused stage for the placement of products with a health-oriented additional benefit.

Anuga Blog

Read more about the topicTransform in our Anuga Blog.

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