FHIRST Living Soda is an all natural, zero-sugar living soda that combines the benefits of gut lovin’ probiotic cultures, prebiotic fibre and zinc. Backed by science, FHIRST has a unique, fhirst of its kind formula: each serving offers 2 billion living probiotic cultures, plus 5 grams of dietary plant fibre, helping to stimulate the growth of good gut bacteria.
FHIRST was created to fill a clear gap in the market for a functional soda that not only offered compelling health benefits, but without the usual sugars and sweeteners found in sodas today, and with a mainstream taste. Two years of innumerable recipes and stability tests led to the brewing of a ‘world FHIRST’: an all-natural, lip-smacking soda without sugar or anything artificial, but mind-blowingly refreshing and good for your gut.
Founded by Steven Van Middelem, a Belgian entrepreneur with extensive experience in the beverage industry FHIRST Living Soda launched in March 2023. Steven is also the founder of D-drinks Group, a natural, non-alcoholic beverage and snack company. He’s passionate and driven about making best-in-class, healthier beverages with a sustainable impact.
The business is on a mission to claim, build and lead the category of functional gut-loving living drinks. Drinks that not only offer best in class functional benefits, but that are also big on taste. FHIRST seeks to inspire people to choose and live their lives to the fullest, celebrating those small ‘FHIRST for life’ moments and the choices that enhance peoples’ lives.
As well as encouraging everyone to make healthier choices, FHIRST is committed to investing in nature’s biodiversity in the shape of Planet FHIRST, pledging 1% of the company’s turnover to biodiversity and green infrastructure projects via a partnership with SUGi. FHIRST funds will be used to boost the powerful web of 100% biodiverse native forests.
